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In direct marketing campaign costs, the shipment takes up often more than 60% of the budget. We can reduce it by advanced database optimization.

Databases by Quad/Graphics

  • Address database processing and standardization.
  • Optimization towards postal cost reduction.
  • Sorting in accordance with the requirements of the specific postal services (based on licensed software).
  • Cleaning the database (deduplication, improving and/or deleting incorrect records).
  • Database validation (checking the validity of addresses).

Service details

  • Acquisition of databases for specific marketing campaigns.
  • Encoding: QR, Barcode, Data Matrix, Mailmark, CBC.
  • Consulting on the preparation of the database.

Did you know?

900 databases

Our database analysts work with 900 address databases per month - on average that equates to 83,526,810 records per year.

Clients also ordered

Mailing services

We support clients in optimizing the cost of order shipping and we make sure your subscriptions and marketing materials reach your audience on time.

See more See more - Mailing services

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