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Databases

In direct marketing campaign costs, the shipment takes up often more than 60% of the budget. We can reduce it by advanced database optimization.

Databases by Quad/Graphics

  • Address database processing and standardization.
  • Optimization towards postal cost reduction.
  • Sorting in accordance with the requirements of the specific postal services (based on licensed software).
  • Cleaning the database (deduplication, improving and/or deleting incorrect records).
  • Database validation (checking the validity of addresses).

Service details

  • Acquisition of databases for specific marketing campaigns.
  • Encoding: QR, Barcode, Data Matrix, Mailmark, CBC.
  • Consulting on the preparation of the database.

Did you know?

900 databases

Our database analysts work with 900 address databases per month - on average that equates to 83,526,810 records per year.

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Mailing services

We support clients in optimizing the cost of order shipping and we make sure your subscriptions and marketing materials reach your audience on time.

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